Search Engines: Marketing & Optimizing for High Rank
Our Search Engine Marketing and Optimizing (SEM and SEO) services work! We have several SEO plans that analyze your web statistics for great results in the search engine rankings. SEO is very time consuming and you'll see little gain at first, but over time your persistence will pay off. We provide optimizing, site statistics, submissions and analytics for all websites whether we design them or not. Our rates are quite reasonable for search engine marketing, but do require at least a one year subscription of 2 or more hours a month to see adequate results. Ideally it's best if we can develop a custom marketing solution for your needs. Rome wasn't built in a day, and neither are natural search rankings. The analytics require checking and regular maintenance or tend to slip out of placement, so it's important if you expect continued top rankings to allow for ongoing optimization and maintenance.
The early days of "free" advertising on search engines is slowly eroding away. You are competing with thousands, and possibly millions, of similar businesses and need an "edge" - and while we can give you that edge though a lot of hard work, there's an easier way. Pay per click listings and Sponsored Links - we do both. There are many "submit your web site to 1,000 search engines" ads, but most are not worth your time or money. Some work and most do not. The key is having a qualified and knowledgeable Search Engine Marketing expert that knows how to analyze your statistics, and then do what needs to be done so you'll be ranked number one! You're in the right place.
So what do you do?
For starters, instead of junking up a website with extra words that mean nothing, out-dated SEO techniques, ignoring analytics, and using the latest SEO fads that have no staying-power, we use proven analytical techniques to find the best method to market your website. We show companies how to be different. We help you capitalize on your unique qualities. If you're doing the same thing as every other company in your industry, you'll never stand out from the crowd and get noticed.
We offer personal, highly customized search engine optimization services at reasonable rates.
We offer custom analytics and SEO site review reports that compliment our complete optimization services, and you can rest assured that you're receiving up-to-date search marketing procedures that make sense. The advice provided in our Newsletter has empowered tens of thousands of people just like you to confidently improve their websites - or just leave it to us.
SEO Commitment
SEO is not included with every website build because it is a very specialized area of web development. Most designers are not qualified to dSearch engine optimization. We are! Good SEO is built into every website we design and is also offered as a service in addition to building the website. This is good practice if you expect to be found. It's not something that should be done as an after thought or done only as part of the building process (though we try to give you the best start possible). SEO requires commitment and ongoing effort to get the best rankings. Ideally, a website is built with optimized techniques, then improved over time by studying it's statistics, to achieve and keep Search Engine gains. We can work with new websites, and existing websites if they were built to specific standards.
Contact us today to learn how we can help you plan and execute your search engine marketing strategy. SEO services are purchased by monthly subscription and require a minimum number of hours per month to achieve the desired results.
Copy writing & Design Layout
The key to all "natural" search engine rankings is copy writing. We can provide expert copy writing services in the form of advertising copy, articles and general content for your business website. As an additional service, we improve that content with targeted keywords, meta tags, and formatting so it is found quickly and ranked as high as possible in a natural search.
Search Engine & Directory Submissions
Here are a few of the things we will do to get a website highly ranked:
- Optimize page layout/design
- Optimizing content
- Selective search engine submissions
- Management of Pay-Per-Performance listings
- Professionally written content & submissions
- Keyword research
- PPC Campaigns
- Referral pages
- Detailed web site analysis
- Site Comparisons (why one is ranking better than another)
All search engine optimizing and website marketing is contracted apart from Web Site design costs and is based upon work required. We can do on-going submissions, tweaks and monitoring of site statistics, or just mass submissions. You cannot expect much in terms of results unless you plan to consistently work at SEO for at least 12 months (it can take that long for some engines to just find you) so we typically have you subscribe to SEO services for at least one year. If it's imperative that you be found immediately, it may make sense to use Pay Per Click Advertising or a sponsored link.
Is there anything I can do to help improve my ranking?
Of course - we'll give you tips and strategies you can use to improve a website's click through and visitor rate. Many of these things you can do yourself and will cost you nothing. Meanwhile, we'll submit professionally written submissions to search engines, create referral pages, analyze your traffic and improve the traffic and performance.
How can I make my website pay for itself?
One way is with "Affiliate Marketing" or Google Adwords type ads. You can generate income with targeted marketing banners and text ads on your website which can provide residual income. An example: Perhaps you sell Shoes...through affiliate marketing you put targeted ads on your optimized website for socks, handbags, and shoe repair. They compliment your business, and when customers "click through" the ads you get a portion of the sale. There are also affiliate ads that pay you just for showing the banner or links on appropriate pages - whether someone clicks through or not (usually if they click through you get a higher payment). Targeted ads on a high-traffic website can earn hundreds - or even thousands per month.
If you want quick results, give us a call. We can improve almost any site's ROI (return on investment) with a few submissions and content adjustments.
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SEO requires ongoing support and constant tweaking to be effective. We provide that support through our reasonably priced SEO subscription services. We base our "tweaking" of your SEO optimized website on what needs to be done to give it a good ranking, not just some predetermined checklist. We are flexible and therefore you get the most efficient use of your SEO dollars.
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SEO Development is a time consuming process. While we would all like to be Number 1 as soon as our site is launched, that just doesn't happen. There are many factors that determine your rank and things such as age of domain, content, and competition are often out of our control. In compensation, we work hard at making a site the best it can be, with targeted keywords, and optimal placement within your specific industry.
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Our strategy is simple - have your site spidered on the search engines as fast and effectively as possible. We use Style Sheets, Google site maps, follow Accessibility standards, and use every legitimate SEO technique to improve your search engine rankings, while still giving you a user friendly, attractive site. The one strategy that is important is you don't just "do SEO" and forget it. It's an ongoing process and the strategy used needs to be reevaluated continually - particularly when the search engines change their algorithms and criteria used for ranking websites.
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Why use our SEO services?
Website owners that know it's important to improve traffic and click throughs for any website. The higher up the search results appear, the more likely prospective customers will visit. Website marketing the way to find visitors that are likely to buy your products and services and RSS helps your website marketing. Build it and they will come is not going to happen in an Internet of 100 billion websites - you must improve your odds of being found and the best way to do that is with Search Engine Optimization and Search Engine Marketing. 91% of Internet visitors use Search Engines to find what they are looking for, so Website Marketing is critical to a website's success.
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