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Start Small & Keep Costs Down - Growing your WebsiteOne of the biggest misconceptions about websites is that you must build it all at once. Nothing could be further from the truth. Not only is it financially advantageous to start small and grow slowly, it can be helpful in allowing you to find the right niche. Some of the best websites started as just simple 2-3 page business card sites and over the course of several years are now top ranked in Google. The key is consistency. When you start with a small site, the challenge is to regularly add features and content. Unfortunately you can't just build it and forget it. At least every 3 or 4 months you need to add a page or two of information about your industry, or perhaps something new and interactive to bring visitors back. When visitors begin to see your site is ever-changing with new content whenever they return, there is incentive to come back and see "what's next?". Over time when good reliable information is regularly displayed and you've built up a trust and rappor with your visitors, they'll want to try your product or service. If your website's customer service is supportive after the sale, they'll become fiercely loyal customers. Whether your site is ecommerce based, or information based, it's important to consistently add new products, content and good information over time and provide support for those products and services on the website. Often it's not necessarily a good idea to build a new, large, complex site without first finding out how your visitors will use the site. Ideally you'll add content or features, evaluate, then move on to the next item in your plan and trying out new ideas. One of the things we do here at C O'Malley & Associates is help you create a website that will grow with your company. We can help you work out a short and long term website plan - allowing you to grow your business and customer base gradually - and at the same time achieve enviable search engine rankings without spending a fortune on fee-based search results. We also can make sure you have the evaluation tools you need to see where you are going or should go with your website plan. Whether you need basic statistics, or something as indepth as Google Analytics, we can help you determine what is working and what isn't with your website. Even if you already have a website - there is always room for improvement. It can be very advantageous to add articles, new product reviews or interactive features such as a forum, web cam or blog to an existing website. If you're a do-it-yourself type - consider adding a Content Management System that allows you to add pages on your own. Word Press, Joomla and Website Baker have many economical modules that can expand and grow with you -- from galleries to small shopping carts. It doesn't cost much at all compared to the advantages you'll reap with better search results and easily changed content. We have a special offer below to get you started as well! We'll help you develop a powerful message, provide proven design, and provide reliable maintenance. We guarantee you'll be satisfied with our work or we'll make it right. We promise to
This newsletter brings you interesting tips about the web, web design, search engines and more! We try and include something for everyone. We're hoping that you'll think of us when your web site needs redesign or updating, and recommend us to friends and colleagues that need web sites. We appreciate your business and reward referrals generously. Contact us for a FREE PHONE ESTIMATE at |
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