12 Ways to Save Money on Your New Website
1. Have it done by someone that understands your language and values. Yes, it may seem to be cheaper initially to go offshore, but revisions and language problems can end up costing more in the long run. You might get a site nothing like you imagined.
2. Same for having the nephew build it - it will cost more to repair or update your site when he's bored with the project than it would have been to build it professionally in the first place.
3. Know your site log in and ftp information. When a new designer has to attempt to track this down or contact the previous designer, it costs you money.
4. Optimize your photos before they are sent to the designer. It takes more time to put a huge picture on the page than one close to the size it will be. Set your camera at it's lowest resolution - that's best.
5. Communicate by email. Then you'll both have a list of what needs doing and the designer will be less likely to miss something. Also, personal meetings and phone calls are often a chargeable expense.
6. Understand comparing proposals is never "apples to apples" but will be estimated based on scripts, hosting and techniques each designer has used before. Using stock scripts rather than custom scripts can save you a bundle with the same results. Scripts and web programs are the behind the scenes workhorses of your site that make it interactive.
7. On the other hand, stock design templates are not always a good way to save. Often they end up being just as expensive as a custom site because it takes time to get familiar with the template's code and adapt it to the content. (with a custom site, it's built around the content).
8. Get a designer that programs rather than a programmer that designs. It's less expensive to have a designer sub the coding work if you like their style. Programmers also tend to create sites that are complex and overloaded with programming so that only they will know how to edit or update them which may require total redesign should they ever disappear or lose interest.
9. Have a Content Management System installed into your site. This allows you to make simple changes to your site (photos or text) easily and without paying maintenance costs for simple revisions.
10. Piggyback multiple sites. If you have more than one website, they can often both be on the same hosting account. Each can still have its own unique URL too.
11. Make sure you understand what you're getting. Most developers keep copyright to the code that makes the site work, custom graphics, and design. If you need these items to belong to you, ask. But be prepared to pay additional for work up files and a broader license. On the other hand, why pay for these items if you don't need them.
12. Know what you want. Changing your mind is time consuming and adds charges you don't need. If you're not sure what you want, a good web designer can always help you decide what's important and what can wait until it fits in your budget. |