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C O'Malley & Associates  LLC

Web Design & Development cc

by C O'Malley & Associates LLC                 Howell, Michigan
Powerful Web Design - JUST RIGHT!

1-517-548-3437                                                            
November 2008 Newsletter


 What's the point of Blogging?

Many Clients ask, "I've been told I need a blog".  What's a blog?  Why do I need one?  A blog is a great addition to most websites and a well-thought out blog can even BE your website.  It's a way you can add content to a website, easily and often.  It allows you to share your knowledge with potential clients so that they begin to trust your expertise.  Your site will be more interesting to visit, because it gets updated often. You can solicit comments and learn the interests and needs of potential clients.  It's a great networking tool and can link to Myspace and Twitter.  Hopefully lots of other sites will link to your blog - helping your search engine rankings.  A blog can show others what you've done and show off your good work.  In fact some very famous websites use blog software to share their products and services including:

Ford     Tech News    CNN    Wall Street Journal    Reuters    NASA

Consider adding a blog you your website. We are running a special for the next couple of months to get you started.  Word Press has many modules that can expand and grow with you -- from galleries to small shopping carts.  It doesn't cost much at all compared to the advantages you'll reap with better search results and easily changed content. We'll help you develop a powerful message, provide proven design, and provide reliable maintenance.  We guarantee you'll be satisfied with our work or we'll make it right. We promise to

  • make changes quickly and accurately
  • build your website on-time and to your specifications
  • and improve your web site's usability and content for visitors and search engines.

This newsletter brings you interesting tips about the web, web design, search engines and more! We try and include something for everyone.  We're hoping that you'll think of us when your web site needs redesign or updating, and recommend us to friends and colleagues that need web sites.

We appreciate your business and reward referrals generously. Contact us for FREE PHONE ESTIMATES at 517-548-437.   If you'd like to send this newsletter to someone that might be interested, click here.

 

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Buried in hospital bills?  Uninsured? You CAN negotiate.  Hospitalvictims.org has catalogued hospitals across the USA and compared costs to Johns Hopkins Hospital, which only charges 122% of actual costs (only?).  They have cataloged the charges for service  at hospitals across the country and I discovered our local hospital is charging upwards of 701% for some items!  The ratio is based on financial info filed by the hospital with the Federal Government.  Hospitals give insurers huge breaks but the uninsured pay "retail" prices.  Find out more at hospitalvictims.org. 

Everyone knows the pain of a crashed computer and lost stuff...your life is on there! (at least MINE is!).  At Carbonite.com you can back up your hard drive painlessly and effortlessly for a mere $50/year.  It works behind the scenes to encrypt and store your data over your internet connection when your computer is not being used. The only problem I saw is that it won't back up my 2 external drives...but overall a really great service!

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* Thanks to everyone for attending my mini-Seminar on Shopping Carts at the Womens' Networking Luncheon in Howell on 11/12.  Shopping carts can be used for more than just selling products...the follow-up will be on Jan 21st  which will show you how you can use a cart for taking donations, booking events, literature distribution, tracking inventory and tell you all about gateways and payment options. See you then! *
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Know a bride tying the knot next year?  Give the most unique gift of all.  A Wedding Website.

It's a new trend that's growing due to families living long distances apart.. Perhaps friends and family can't attend, but they CAN share special moments with family and friends worldwide though a custom designed wedding website.  Password protection allows for privacy and the optional message board allows communication over the internet from near and far.  We communicate with the bride by phone and email to make her website exactly as she envisions, whatever the physical location of the wedding.  What a unique and memorable gift! A wedding includes:

  • Custom introductory page
  • Password protected area
  • Photo gallery where guests can share photos
  • Domain name (Smith-JonesWedding.net)
  • Hosting for 3 months

Optional features such as:

  • Bride Blog
  • Link to MySpace or Facebook pages
  • Event Calendar
  • Live Wedding Cam

For more information - visit WeddingWebsitesR.US

Gift Certificates Available 

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Securing Search Engine Friendly Domain Names

A search engine friendly URL is one of the easiest ways to increase your exposure in the search engines.  The trick is to include as many relevant keywords in the name and still be uniquely yourself.

Go to your favorite domain registrar (hosting.c-omalley.com) and run a domain registration availability search for your keyword phrase with the highest potential success.  You will find this by running keyword searches.

If you can't find what you want -use dashes! And don't feel like the splits need to be perfect. For example, if you have a possible domain that is three words long, first try it without any dashes. That will be gone, I can almost guarantee. Next try separating each word with a dash. Maybe it's taken, maybe not. If not, grab it! If it is taken, don't despair. Try just one dash between the first two words and let the second and third run together. If that version is taken, move the dash so it is between the second and third while the first and second run together. Chances are you will find one that works. And the best part is the search engines read it as the same keyword!

Keep in mind, this domain and resulting Website is for SEO purposes NOT branding. Who cares how long it is or how many dashes it has? Certainly not you. The search engines will love it!

Get your domain name as quickly as possible. The older it is, the better in Google's eyes. And they actually run date scans on domains using a Whois registry so they know the exact date and minute the domain was registered.

If you haven't used one, check out AllWhoIs.com or BetterWhoIs.com and enter any domain name. It tells you all kinds of stuff, including the owner, registrar, date or registration and even the owner's home phone and address if that's what he or she used to register.

As for the domain type, .com is best bet and .net and .org extensions also do well. I really strive for .com whenever possible.

Get a Domain here

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* Economic Survival 101 for Businesses

Here are a few things that you can do to stay ahead and maintain the success of your small business in the current economy.

Improve Customer Service Make sure that each and every customer gets special treatment and leaves your store or office satisfied that you have delivered much more than what was expected.

Improve Your Knowledge and Skills Now would be a good time to build on your knowledge and learn new skills regarding the technical and financial aspects of your business. Your customers should be impressed with your product knowledge.

Control Your Expenses Now is the time for you to tighten up the controls on all your expenses, especially those that are not crucial to keeping your business going. It certainly is not a good time to indulge in luxury items; that can wait until the situation improves.

Start Accepting Payments by Credit Card Many of your smaller customers might need to pay you by credit card if they are experiencing a cash flow problem. Recent surveys have shown that more people are using credit cards as a way to deal with the financial downturn. We can help you add credit card capabilities to your current website.

 

Lower Your Profit Margins Keeping in mind that it will only be temporary, this is a good time to lower your profit margins. Notify your existing and potential customers that you are making this move.

Use the Power of the Internet Use the Internet to advertise your products. In comparison to traditional media such as newspapers and television, the cost is very reasonable.

Hire experts who can ensure that your firm is always on top in product searches, and make your website attractive and interactive.

Motivate Your Staff Your staff should be made aware of your business’ situation in the current recessionary market. They will be motivated to work extra hard to achieve the desired results, if they are convinced that their participation can save the business - and their jobs.

Only businesses with a solid foundation and foresight survive the inevitable bad times that go along with managing a business. You want to be one of them.

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* We are a small web design company based in Howell, Michigan and Livingston County for over 10 years. We are experienced in Web design & Development, Search Engine Optimization and Web Marketing.  Contact us for a site consultation or call for a free estimate today! We'll build you a website that's JUST RIGHT ---Cindy *
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I finally was at the crossroad:  Use my antique Dell or get a new computer with a copy of Vista on it.  Truthfully, I'm not too happy with Vista. If you're a basic user, it's probably just fine, you might even like it better - but for a power user it's just got too many controlling features for my taste!  It didn't help that I bought the 64 bit version which presents many more software compatibility problems - but I'm learning allot! I would recommend if you do get a Vista computer that you allow some time searching the internet for tweaks and fixes. There is a learning curve and it's worth taking the time to turn off some of the excessive security features that keep you from doing just about everything. 

Some good forums to get answers for Vista problems and helpful tweaks are:

  1. bleepingcomputer.com
  2. howtogeek.com
  3. vistasupport.com
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December through January
Word Press Blog Site only $600

Free Hosting!

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Don't forget - even if you don't need a website yourself, you can refer a friend! Earn up to $100 cash for each referral that becomes a new customer. Register Here 

It doesn't matter where you or your friend is located, we can work with clients wherever they are -  by email, phone and fax. We are in Michigan, and have satisfied customers worldwide.  Visit our website at http://c-omalley.com.

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Copyright 2007 C O'Malley & Associates LLC  -  Howell, MI  48855