Earn income from your website with little or no effort
What is affiliate marketing you ask? It's getting free money when someone clicks on a link on your site. It doesn't cost you anything. Must be a marketing scam! Actually, affiliate sales can be quite profitable if you are willing to put some work into it. Some website owners have earned commisisons of thousands per month. Most of us will never reach that level of success with just one or two websites. If you'd like to generate a small income that pays for your hosting say, or your web designer's monthly maintenance bill, it might be worth taking a look at. Affiliate marketing promotes products your customers might be looking for anyway - and you earn a small commission when they find it on your website.
What affiliate marketing does
Everyone is trying to sell something - a product, a service. And many are willing to give you a commission just for referring to them. Commissions vary widely, and can be quite large or very small - depending on the company offering the marketing incentive and what's typical in that industry. If you are a basket company, you need something to put in the baskets you create, right? You don't own a gourmet coffee company, a florist and a chocolatier - but those are the things that are used to fill your baskets. The next best approach is partner with these companies and sell their products for them for a commission. They fit well with your baskets, and can even increase your basket sales if people know where to go get these things - so you both win. And all you had to do for this is put a small banner or text link on your website letting people know they exist. Easy!
What happens next is magic! One of your basket customers decides she'd like some chocolate to put in the basket she buys from you - so she clicks on the Chocolatier and buys some gourmet chocolates for $20 - cha ching - you just earned an incentive for sending her there. The promoter of the chocolate link tallies up your earnings for the month, and sends you a check (or deposits it directly into your account). It's that easy. In a few months you have enough to pay for your hosting, or those web edits you've been longing for, or a Mercedes...it all depends on what and how you are promoting the links. In the end, should you get near the top of Google and generate a lot of buying traffic you might just get that Mercedes (but no promises here!).
Another plus is a few affiliate links can make a dull, boring site a little more active and interactive. Many banners can be color coordinated or chosen by size. An Affiliate manager such as Commission Junction, ClixGalore, or Shareasale along with our expert managers take care of everything. You just have to instruct your web developer which promotions you prefer and the type of banners you'd like added. We can even manage your campaigns for you - taking care of ending promotions and adding new ones as they become available.
Another type of generalized advertising is Google's adsense. They aren't the only ones promoting link advertising, Miva is another provider of this service, but Google is the best known. What adsense does is put a strip of link (or video) ads on your site promoting paid links based on the content in your site. It's even easier than affiliate advertising because you don't have to choose the links - they choose them for you. You can screen out competitors to some extent, but generally they change constantly and are based on the content you already have on your site. You'll see these everywhere:
Every page view, every click (whether someone purchases anything or not) earns you income- and if your site is quite popular, it can earn you more than a few cents. This is called Pay per click. If Google doesn't have anything pertinent to your content, it can run public service ads until something becomes available. So you are a good samitarian too...nothing wrong with that!
Easy, pain free, and potentially very profitable for your website. You no longer have to think of your website as a drain on your advertising budget. Instead it becomes another stream of income for your company.
PPC (Pay per Click) Advertising Programs
With carefully placed advertising provided through Google, MSN and others you can almost make your site pay for itself! By exchanging banners or exchanging advertising you can target your traffic. A targeted search beyond standard search engine submissions (commonly called Pay-per-Click) can make the most of your advertising dollar. A bonus is your site gets automatically indexed and ranked better by the major search engines you advertise with.
Let us set up a PPC program for you today!
Looking for ways to boost traffic to your website? Pay per click can do that - you set a budget and we set up ads all over the net in targeted areas to send traffic to your website. The ads appear on complimentary websites, Google searches, MSN search and the MSN's website. We test your targeted keywords, then optimize them for your campaign.
We build a master list of new keywords for your ad groups and review detailed keyword performance statistics like advertiser competition and search volume.
We can specify demographics to meet your needs - male/female visitors, times of day, days of the week when your ad will appear, and more.
- We'll manage your negative keywords--which reduce wasted clicks--at the campaign level.
- We'll refine your targeting preventing specific websites from showing your ads.
- We'll preventing specific Internet Protocol (IP) addresses from seeing your ads.
- We'll estimate in advance how specific keywords may perform for you.
- We'll help you create multi-media ads.
- We'll find effective words and phrases for your ads so your market is targeted properly and efficiently.
- We'll do it on a budget you can afford!
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